The desire to beat the competition can lead a company astray--or drive it to even greater heights. Here's how to avoid the former and achieve the latter. (read full article)
Frontline Selling of Oakland, New Jersey, is a consulting firm that trains clients' sales teams to generate and convert sales leads. (read full article)
Trade shows can be a tremendously powerful marketing tool or a tremendous drain on your time and resources. (read full article)
Referral networking is more about farming than hunting. An overemphasis on running from one networking event to another looking for new relationships is a waste of time, money and energy that you should be using to develop the relationships you've already started. (read full article)
Some years ago, I overheard a debate between two friends about the name of a startup business. "It's a good name," said one friend to the other, "but I'm not sure it's the best name." (read full article)
When Devon Rifkin began scouring the globe for a low-cost but reliable producer of hangers for his fast-growing firm, The Great American Hanger Company, he began his search without stepping outside the comfort of his air-conditioned Miami office. (read full article)
Here's the deal. You send me $5 and your bank account details, and I will make you a millionaire within two weeks. (read full article)
By the time Bill Penzey left college, he had spent 13 years working at his parents' spice shop in Milwaukee. It seemed natural that he would take over the family business. Instead, he launched a spice company of his own (read full article)
During the glory days of the dot-com boom, Chip Conley built Joie de Vivre, a chain of 17 boutique hotels in the Bay Area. (read full article)
Humble in design and crude in construction, the pallet is more vital than ever to local and global commerce. Nearly everything rides into the economy on one: sacks of mail, gallons of paint, kegs of beer. (read full article)
Most people consider cutting prices to be a powerful way to attract new customers. But it's not always so simple. (read full article)
You know you need a pitch, a short explanation about what your company does, that you can deliver in the length of an elevator ride you share with a potential prospect. (read full article)